Agrifood Expert Community Personal Branding

Build your personal brand to drive change in food systems and stand out as a leader in the agrifood sector.

Duration: 4 weeks

Weekly duration: 2 hours

Location: 100% online

Registrations: Open on 9/01/2025

Overview: Agrifood Expert Community Personal Branding

About
Overview
Competency Framework
Practical information

About : Agrifood Expert Community Personal Branding

Picture yourself standing out in the agrifood sector, with your expertise recognised and your ideas driving real change. Our personal branding course, designed by the EIT Food Agrifood Expert Community in partnership with JELLIBY and personal branding expert Núria Mañé, is your pathway to that reality.

We've designed this course specifically for agrifood professionals who are passionate about innovation, sustainability, and resilience in our food systems. You'll learn how to effectively communicate your unique expertise, build meaningful collaborations, and position yourself as a thought leader in the industry.

This isn't just about boosting your career – it's about allowing you to make a lasting impact on the future of food. Whether you're an R&D specialist looking to showcase your latest innovation or a sustainability expert aiming to influence policy, this course will give you the tools to amplify your voice and contribute to the transformation of our food systems.

This course is designed for agrifood professionals, organisations, agrifood startups, R&D teams, industry players, and others in the agrifood sector.

Overview : Advantages

This course aims to:

Increase the digital and communication skills of agrifood professionals to gain recognition and visibility in the sector enabling them to make a greater contribution to the transformation of the food system.
Empower individuals working in the agrifood sector to effectively communicate their expertise, complex technical capabilities and agrifood concepts.
Facilitate the use of digital platforms to foster international, cross-cultural, and intersectoral collaborations to drive innovation to address food system challenges.
Enhance the ability of agrifood professionals to influence others through engagement in honest dialogue about food system challenges and innovations.

Competency Framework : What you'll learn

Food systems

Develop a unique value proposition that enhances positioning within the food systems context.
Recognise the significance of individual branding and messaging in tackling key challenges faced by food systems.
Examine the ways in which content creation and key messaging can drive societal impact by raising awareness and facilitating informed decision-making among target audiences in the agrifood sector.

Communication

Recognise the importance of engaging in inclusive dialogue about food system challenges and innovations, while developing strategies for honest and impactful communication to foster collaboration within the agrifood sector, utilising LinkedIn as a primary communication channel.
Demonstrate skills in crafting and adapting key messages for diverse target audiences.
Use basic communication methods to assess progress and reflect on improvements in personal messaging strategies.

Learn more about our competency framework