Tetiana's Success Story - Alumna WE Lead Food Programme. From Advertising Role in FMCG Sector, to creating a Personalised Nutrition startup No MoonShot, to empowering other entrepreneurs and accelerating innovation in the Food & Health Sector.

Her entrepreneurship journey continued with another venture, Flowersense, where she gained invaluable experience and skills in raising investments, business development, product marketing strategy, fundraising and financial forecasting. Having launched 2 startups in 2 years, she knew that there was no going back from the startup world for her.

Tetiana says that participating in hackathons and learning by doing through starting venture companies had a huge impact on her career and that one can sometimes learn more in a startup accelerator than completing a degree in a university. Feeling empowered by this experience, she continued working with startup communities like Stockholm’s Startup Grind and Techstars Startup Weekend – an event series designed to help educate, inspire, and connect local entrepreneurs and help other innovators develop their skills. This helped her to successfully grow her professional network and learn the value of engaging in the same cause.

After moving to Sweden conclusively, Tetiana was engaged in organizing Startup Weekend and Startup Grind in Sweden and TechStars Startup Weekend globally internationally, managing hundreds of volunteers and showing great dedication to helping entrepreneurs to the basics of founding startups and launching successful ventures. Eventually, through good results and the network that could vouch for her, Tetiana took on even bigger endeavours, like joining the organizing team of STHLM Tech Fest (one the largest startup conferences in Sweden) and Sweden Demo Day – the most spectacular un-conference for the startup ecosystem in the Nordics. 

At this event, she met Johan Jörgensen from Sweden Foodtech, and got her first introduction to the world of food technology. It resonated a lot with what Tetiana believed in and she felt fascinated by the potential to use her skills and network to help accelerate innovation for the future of food, and moved to work in this organization. Since 2017, Tetiana has been managing the foodtech acceleration programmes and helped build a stronger ecosystem around foodtech. Through her work at Sweden Foodtech, she learned about the programmes of EIT Food and decided to apply for the very first WE Lead Food Program for Women’s leadership development.